Friday, 13 December 2019

Radio show unit 21


Hello everyone and today I am pitching my idea for a new radio show , the title of my radio show will be called the Lulu Breakfast show as in the name of the radio show I have decided to do a breakfast show, this will be on 7:30 am to 9 am everyday with 2 hosts me myself Steven Luu and my co-host Julian Scott how this would work is that I will do the week days so Monday – Friday and my co-host Julian Scott will be doing weekends Saturday and Sunday the station I want to be with and pitch my idea for is Capital FM as they are the ‘The UK’s No.1 Hit Music Station’ which also means they have got a good amount of listener ship already to begin with.
The aim of my radio show is to bring in more listener ship such as the younger audience as well as the older listeners and it’s a new radio station which also means more advertising which brings in more money, main aim is to encourage new listeners to tune in, bring in different audience in different age groups. Our other aim is to increase the amount of phone INS and the audience interaction as the show producer/stakeholder wants.

My Breakfast show will be on at 7:30am – 9 am, it will be on Capital FM and it will be on every day, Monday to Sunday , I will not be hosting every day as the plan is that I myself Steven Luu will do Monday to Friday and then my co-host Julian Scott will be doing the weekends so Saturday and Sunday.
Why listen in to my radio show?
The content I will be producing on my breakfast show will consist of Latest updates such as road news, weather new, competition, phone ins, the latest music, politics, celebrity gossip, and more.
Lulu Breakfast Show Timeline
1.       7:30 - 7:50, Good Morning, for example, Road news, politics, weather
2.       7:50 - 7:51, advertisement of music, game etc
3.       7:51 - 8:25, Second topic, Celebrity Gossip, Competition
4.       8:25 - 8:26, advertisement Product, etc
5.       8:26 - 9:00, Third topic, Latest Games (Fifa 20, R6S COD etc) Latest music (Top 50 charts)
Target Audience
·         15 - 45+ year olds
·         Morning listeners, college students, people who drive cars, families, work
Costs
·         On 18 January 2016, Global added the former Juice FM station in Liverpool to the network, after approval was given to buy the station from UTV Media for £10 million.
What it will cost:
·         As a rule of thumb, radio advertising is charged at a rate of approximately £2 per thousand listeners at one time. To clarify, if a show has 100,000 listeners at 10am, then buying a 30-second spot at that time will cost you £200

How much do stars get paid:
·         £250,000 - £299,999
·         Zoe Ball - also presents on TV
·         Ken Bruce
Chris Even:
·         Chris Evens £1.6million BBC Radio 2 salary
·         Chris Evens £2 million Virgin Radio salary
Advertising
·         If the ads are on at peak times such as in the morning the cost would be higher for a 30 second slot for example a 30 second gap is £300 then in 2 mins, we will make £1200
·         After peak times the price would be lower
Demographics
According to RAJAR ratings, Capital Liverpool dipped as low as 167,000 listeners per week a year after the re brand and shed market share points in the turmoil. But as of RAJAR Q2 2019, after significant changes to the initial line-up, the numbers had recovered to 212,000 reach, with vast improvements in market share and listening hours to the two years after the rebranding.
8.2m
weekly UK listeners
UK
nationwide

target a core audience in the 15–34 age group; 57% of all listeners are within this demographic.
Law regulations
·         Equality Act 2020 age, sexual orientation, religion or belief, pregnancy and maternity, and gender reassignment.
·         Copyright act 1988
·         Scheduled radio and television broadcasting services need a licence from Ofcom under the Broadcasting Act 1990 or 1996 must comply with the Ofcom Broadcasting Code made under section 319 of the Communications Act 2003
Code and conventions
·         Speech – This is the way in which words are spoken, which can be anything from the pitch and volume of a voice to the accent
·         Music – This can help in setting the mood, tone and setting of the scene. With radio this becomes more essential due to the lack of visual cues for the audience.
·         Sound – With no sound, the listener only hear silence. Which is useful for dramatic effect if used. But if it goes on for too long then the listener will simply switch off
·         Title and Credits – This includes the names of cast and people part of production. The credits will include those that are not seen or heard but is a character or person involved.
Industry Requirements
A industrial requirement for radio is the time that the show is on, must know how long that time period is another requirement is equipment such as microphone recorders a studio, special guests, a host and a co-host, music (no copyrighted), topics to talk about, editing software and a editing team. Broadcasting system, play back device, recording equipment and a backup drive
Medium (Radio show)
There are many different type of radio shows for example podcasts, talk shows, music radio, breakfast shows. Examples would be Capital FM, Radio 1, BBC, the Archers.
Another thing about radio is say if it is like a podcast the guests and the host would probably sit in a circle where it is comfortable for the host as it doesn’t feel like he has got any pressure on him as it would be like a friendly talk less formal more relaxed and laid back then a talk show as a talk show the host is sat by himself on stage and has to answer questions from the crowd which then it is ,ore formal as he is talking to multiple people not just 1 on 1 so he has to be respectful to his crowd (viewers) and be careful with what he says.
Prior experience of similar products
Talk show –
1. Understand what it takes to be a talk show host.
2. Understand what it takes to produce a talk show.
3. Develop your idea.
4. Consider a niche.
5. Choose your broadcast home.
6. Figure out the technology.
7. Produce your show – a few of them.
8. Find your audience!
Examples of UK talk shows are BBC Radio 4, BBC Radio 5 Live, BBC Radio 4 Extra, talkradio and talkSPORT.
Prior experience
In media the other product I had made was a lip-sync video on Dancing with a stranger by Sam smith for this I needed only my phone to record then in lesson we would be told to edit it so I filmed the clips that I needed and transferred it the computer in school, and then edited in school using Sony Vegas, besides the school teaching my Sony Vegas I have already had past experience as I self-taught myself Sony Vegas on how to edit things also gcse art helped me a little with editing , with my end result of the music video I had got  distinction second best in the class , I have also saw the first best in the class , Liam rimmer It was a well-deserved Distinction star and I have took in notes for later projects so my work can be up to that standard
Prior learning
Whilst at handstand productions I learnt how to edit the audio and visual on Sony Vegas and how to use different features
The physical practicalities
 would be what time the radio show is on and how long it lasts, also interviews on the show is practical bringing in special guests so the radio would be more view also we would need equipment such as, microphones, recording, editing software, a computers and a studio also how we would get to the studio or how the guests would get to the studio or how we go out and interview famous players or the public on a view also we would have to get a translator if needed
The financial constraints
 would be if I wanted a special guest’s id have to pay for them to be on the show and they would expensive depending on who it is, however if we are advertising their products they would come on for free, also we need to know our budget for the radio as it can limit us on things we can and can’t do we would need a studio equipment such as a computer and microphones etc. also the money to go live on a well-known company like bbc 2 , a financial constraint could be the 30 second slots as if there are 100,000 listeners at 10 am it would cost us £200 for a 30 second slot.

After seeing my presentation, I have a few questionnaires for you to fill in, and is there any questions would you like to ask me?
How I made my radio sample
For my radio sample the equipment I had or needed was just my phone it is a iPhone 8 plus, I tried to record my voice with the normal camera on my phone but it picked up a lot of non-diegetic audio so to adapt to this I looked up on YouTube to find a good recording app which I did, the app I used is called ‘voice recorder’ on the apple store, the app was simple to use I also knew there was a massive difference between my actual camera and the app I used as one had a clearer recorder , I also took in consideration of the location because if I was in the bathroom doing it, it would echo more than in my room so I filmed it in my room to reduce the echo, after I filmed it I sent all me audio clip by email and imported them into a editing software I found online as I didn’t have access to the program I am use to most which is Sony Vegas , I then edited the clips took out any irrelevant audio such as the mistakes when I recorded my sample , I then went to find background music that is non copyrighted and put it in the back of my audio clips but I lowered the volume so you are able to hear me more and clear then the music in the background , I then went to find a Capital FM jingle and edited into my clips on my timeline as Capital FM is where I wasn’t my breakfast show to be on.
Questionnaires
for my questionnaire I have kept it simple iv asked 5 questions and 4 of the I have done 5 numbers 1 being bad, 5 being the best.

First Question on my survey asked ’was the presentation clear?
The graph above shows the rating of the first question showing, that 2 pupils said that the presentation was clear, and 3 pupils said that the presentation was good and clear, but it can be even better.
Second Question on my survey asked, ‘did it meet with the client brief?’
The graph above shoed the fee back I got for this question the ones who said 5 said I have reached all requirements of the client brief however the ones with 4 said I have met with most of the client brief and that I am missing a few things such as the spider diagrams/mind maps which I have got and will be adding on to this word document
Third Question on my survey asked, ‘how was the presenter?’
The chart above shows the responses I got from the presentation and how myself has presented 3 out of 5 have said 4 they said I could've been more confident, and I should add more detail into the presentation as evidence rather than just saying it so it's on paper
Fourth question on my survey asked, 'was the presentation good?’
The chart above represents the pupils I have asked for feedback with a scale of 1 to 5, 1 being the worse and 5 being the best and overall the presentation I presented was good it contained a lot of content and my audience enjoyed it
75% of my audience gave my presentation a 4 meaning the presentation was good but there are room for improvement and the other 25% said basically my presentation is good no improvement needed.
Conclusion
Overall, I think my pitch was good it had all the details about my radio show on it. I have done a lot of research which I then condensed down to make the presentation which then allowed me to pitch my idea and show that my radio show can become a reality, as it met with the client brief for example increase the amount of audience interaction and phone ins . I also showed how my show can be flexible as there are a lot of different topics for different audiences which will bring in more listenership such as the younger ones as well as the older ones
I think my pitch went well however I did receive some feedback on my pitch, such as I should be more confident when I pitch as I was a little shaky at the start , and I can improve that , also on my pitch another feedback I got was I read of the screen to much when I was pitching I did read of the screen , so next time when I do pitch a product again I will remember to interact with the people who I am pitching as it will then show that I have confidence in the product I am pitching , I feel as if I could do better next time.


Friday, 13 September 2019

                                                 My Holiday to Majorca






Photo
This holiday took place around summer 2018 and it was a amazing experience , it is probably the best holiday iv had the only downside was that I only went for 4 days but I made everyday worth it I went with my family it was a good family holiday when we got there we arrived at the hotel around 11pm the hotel was called Iberostar Alcudia Park it was one of the cleanest and best service iv had in a hotel also the lay out of the hotel exceeded all my expectations or even better as when we got there the check in was quick and they said they had some food for us in the restaurant it was only butties but it was understandable because we arrived late also they said we got an upgrade to vip therefore we had access  to the top of the building where they had hotels a small bar and sunbeds the picture I took here I wanted to get the sunbeds in and the hot tube tried to get as much in the picture as I can I also wanted the blue sea in the back because it looked good , the picture did even better then what I expected as I only took these on my phone

and then after breakfast went for a swim in the pool what was good about the hotel as well is that it was next to the beach which is good as we didn't have to walk far to get there so then i went to the top floor of the hotel main building and positioned my self so I could get the left building in a little of the pool and the beach as much as possible at first I was only going to use these pictures for my own social media but then I thought I could use it for my actual media lessons/projects also tried to angle myself to get as much lighting as possible because it was kind of dull that day like it wasn't sunny but it wasn't bad.


the pool was nice it was just a standard pool but it felt good because I knew I was on holiday

after the first day I was drained as I done everything in the hotel so I literally just napped for the day and relaxed on the same day I took a nice picture of the pool as well.



The 3rd day I went to do parasailing for the first time I was scared as I have a fear of heights but at the same time I was excited because I was doing it with family and it was something new to experience and I had a amazing time then we went on a boat out to go swimming in the ocean it was good very relaxing

and then the 4th day which was he last day we got ready packed our bags and headed to the airport and that was the end of the holiday I will one day return . The bottom picture I took in the night as it was less busy my focus point of the picture was the pool but then I realised the building was well lit up so I took the picture I will also most likely use these pictures for other projects in media if needed.







Saturday, 7 September 2019

                                                                  Decoded - Jay Z Review


Decoded is a autobiography by the rapper Jay Z published by Random House and released November 16, 2010 on hardcover and November 1, 2011 on paperback.

Jay z is famous of his career in the music industry in 2010 he released his book 'Decoded' his way of advertising his book was very unique it was something no one has seen before . what he did to advertise the book was took a page out of his book "decoded" and and put it on massive billboards in 15 different cities across the world using sing Bing's map and search functions to create a game where users could find and piece together the story of Jay-Z's life. The pages weren't placed randomly.which is amazing as the pages that are placed in certain locations are the inspired by the story it told.





 In Miami, a page about “Big Pimpin’” graced the bottom of the Delano Hotel pool.









A Cadillac parked in Brooklyn was wrapped with a page about the birthplace of New York hip-hop.




They even installed a bronze plaque in the Marcy Projects where Jay-Z grew up.









i was inspired by the advertising campaign the book had so i based my summer project on the book at the moment i tried my best for a first draft of the print advert A4 the program i used to make the print advert i used the program photo shop because it is the best for me as i know how it works and it is nothing new to me i tried to keep it on the same lines as a advert so first i did the one with the book it self as the book colours was white and gold i tried to base the background and border the same with the colours white and gold to keep with the theme i thought putting one of the quote from the book under the book would give more impact to the audience looking at it .











For the second one i thought just the book in the middle the book decoded has different colours so for the second one i chose the black cover and for that in my head was the book in the middle and lots of quotes in the background i tried to put it together like it was in me head i think i can improve on it and do better.










The last one i did it landscape with both copies of the white and gold and black and gold copies of the book in the middle and the background as the advertisement of the book at the start so different cities around the world with the pages in the picked locations which as i said near the top each location is influenced with the story that is told which makes the book unique for readers and makes the audience like me very interested about the book on how it was advertise and the stories the book tells .