Decoded - Jay Z Review


Decoded is a autobiography by the rapper Jay Z published by Random House and released November 16, 2010 on hardcover and November 1, 2011 on paperback.

Jay z is famous of his career in the music industry in 2010 he released his book 'Decoded' his way of advertising his book was very unique it was something no one has seen before . what he did to advertise the book was took a page out of his book "decoded" and and put it on massive billboards in 15 different cities across the world using sing Bing's map and search functions to create a game where users could find and piece together the story of Jay-Z's life. The pages weren't placed randomly.which is amazing as the pages that are placed in certain locations are the inspired by the story it told.





 In Miami, a page about “Big Pimpin’” graced the bottom of the Delano Hotel pool.









A Cadillac parked in Brooklyn was wrapped with a page about the birthplace of New York hip-hop.

They even installed a bronze plaque in the Marcy Projects where Jay-Z grew up.









i was inspired by the advertising campaign the book had so i based my summer project on the book at the moment i tried my best for a first draft of the print advert A4 the program i used to make the print advert i used the program photo shop because it is the best for me as i know how it works and it is nothing new to me i tried to keep it on the same lines as a advert so first i did the one with the book it self as the book colours was white and gold i tried to base the background and border the same with the colours white and gold to keep with the theme i thought putting one of the quote from the book under the book would give more impact to the audience looking at it .











For the second one i thought just the book in the middle the book decoded has different colours so for the second one i chose the black cover and for that in my head was the book in the middle and lots of quotes in the background i tried to put it together like it was in me head i think i can improve on it and do better.










The last one i did it landscape with both copies of the white and gold and black and gold copies of the book in the middle and the background as the advertisement of the book at the start so different cities around the world with the pages in the picked locations which as i said near the top each location is influenced with the story that is told which makes the book unique for readers and makes the audience like me very interested about the book on how it was advertise and the stories the book tells .